With the beginning of online and societal media, fashion shows, for numerous designers, currently present a far superior consumer advertising opportunity than in eras past — an occasion that has convinced mass marketplace brands in addition to big-name vendors like Topshop and J.Crew to stage their individual presentations on fashion week in London, New York.
fashion show
On Sunday late afternoon, Hunter Boots —158-year-old firm known nearly exclusively for its tall, $150 rubber wellington boots — presented its first fashion week demonstration in London to generate buzz around its increasing ready-to-wear line (and its new innovative director, Alasdhair Willis). By all entrances, it functioned: The show gestured to the business that Hunter is severe about this new commercial venture, and numerous well-known purchasers and editors replied by showing up.
And Hunter did not miss the mark to deliver, manufacture-wise. The firm converted one floor of a manufacturing site into a shadowy and surreal demonstration space. Leafless trees and benches crinkled a black catwalk occupied with around half an inch of water, over which male and female models advanced trudged in an extensive variety of water proof gear (typically outer wear). For females, there were nylon mackintoshes and capes in turtle green and black; military-enthused canvas jackets; and trench furs that considered remarkably Burberry-like in their accurate cut, color and specifying. Each look was matching with pair of Hunter boots in diversity of heights; several of the ladies’ were heeled.
Numerous of the garments — a knee-scanning green fleece coat and a cheerful blue down coat in specific — did not aspect like they fitted on a runway. This somehow felt very unusual to see fashions you would expect to discover at a North Face store in such a framework, as if models were wearing the incorrect clothes.
However this was not about Hunter receiving into runway-suitable clothing. This is around Hunter holding more of their clienteles’ bodies — and cabinets — in the rainwear grouping. For many females, a rainwear identical contains of Burberry trench coat and Hunter Boots. Hunter does not just desire to do boots anymore; this wants to do the entire outfit, and it is going to do this at a much low price point than Burberry could or would.
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